Could it get any more addictive? I keep trying to stay away from Facebook but get drawn in with the lure of  ‘just one more level’ of Mafia wars.

I’m not one of those who leads his life totally online. Sure, I have numerous memberships of  this that and Twother, but I see these as being more of a research exercise. What is everyone working on these days? Who is playing with what? Is there a business use of this tool?

In contrast, when I tried to get my buddy Russell Simpson to join UNYK he declined. Russell doesn’t like to leave a digital footprint and hasn’t signed up for any of the social networks. That’s all good and well, but I just ‘know’ that he would relish the challenge of Mafia Wars,  like me, however, he would hate the amount of trivia that ends up on Facebook.

I think, now that the Bebo generation have joined the Facebook bandwagon, it’s time to move on.

Then Mafia Wars makes me an offer I can’t refuse – and I’m dragged back in again.