As web manager on the business transformation team, David Farrell-Shaw, led the marketing and customer services sections of SE. The task was to reduce the number of websites owned by the agency and transfer all valid content, products and services onto a one stop shop – or portal as it became known.

The established a process for migration of websites by creating a top level information architecture sympathetic to the Government Category List. The duplication of services on old sites was simply enormous. When the dust had settled  it was estimated that around £9 million had been saved from the public purse.

Scotland – The Official Gateway was an exciting project that brought together the management teams at Scottish Enterprise, Scottish Executive, and Scottish Development International. Studies had shown that much of the traffic to these agency sites had been misdirected. For example Scottish Enterprise held the domain name for scotland.org. Web statistics indicated that the bulk of viewers going to Scotland.org  were looking for information about Scotland and not about Scottish Enterprise.