Overview

Overview:
Circa. 12 – 20 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences and best practice on the topic in question, also covers issues, trends and developments. Network with like-minded industry peers.
Typical agenda covers – Market Watch, Best Practice ‘Clinic’, Research & Measurement, Budget allocation & Resource allocation, Other key resources.

Timings:
20 mins     Arrive, Coffee and Registration
80 mins     E-consultancy facilitates debate around key issues and trends
20 mins     Follow up conversations / networking / close

Flicker, Twitter, Diggit, LinkedIn, Facebook, YouTube – toowit twooo – I don’t know about you, but trying to keep up with it all has my head rotating further than your average owl.

No one can claim to be an expert in all the social networking tools, there are just too many. Every day seems to herald a new tool for the marketer’s bulging toolbox. Take twitter for instance how many additional tools does it have. Here’s a few:

TweetDeck, SeesMic, Statuzer, HootSuite,  coTweet, Twaitter and Tweetvisor

For a more complete list see 30 Twitter Tools for Business – which will probably be 50 tools by the time you read it.

So let’s cut through the confusion with 3 easy steps.

• Blog – use a blogging tool regularly. Choose from among the big guns WordPress, Blogger, Typepad or all 3. Don’t duplicate content. Try not to write the same thing on every blog. Vary what you say and how you say it. Different words for different audiences. Keep your content short, no long rambling monologues-please!
• Links- tie your main website to your blog and everything to Twitter.
• Share – don’t lock your content away. Allow people to re-post or quote your articles. Make it easy for them to do so by adding functionality to tweet etc.

So there’s a start.

Let me know how you get on.

By Shiv Singh

Well worth a read.

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